Marble Brook Strategic Alignment Process

Our three phases



Survey where your organisation is today, agree purpose and direction, discover misalignments of practice and aims

Alignment Risk-Check

This ‘taster’ survey reveals where your greatest risks to strategic alignment make work harder and undermine employee engagement. The online survey and focus-groups take just a few weeks. The Risk-Check is a great way to see how we work. [Read product highlight.]

Help / Hinder Review

This in-depth survey reveals employee engagement levels and what aspects of the organisation help or hinder people’s efforts to get work done. This review gets everyone involved and helps set direction for organisational realignment. [Read product highlight.]

Pre-Deal Risk Evaluation

Our Pre-Deal Risk Evaluation allows private equity firms to go beyond the financials to see how likely a prospective asset is to generate returns. We show strategic alignment, or how far the operation reflects business ambitions. The Evaluation can be used in due diligence analysis as well as post-deal strategic planning.

Clarify Purpose & Mission

We help the senior team set out its purpose, vision and mission. Combined, these explain the difference the business will make for its customers – in language that everyone understands. We then structure feedback processes, to arrive at a statement that inspires and gives useful direction.

Communicate Values

A yardstick for how work is done, we help the senior team articulate (or revisit) the organisation’s values, again in plain English. Communication and feedback processes then help secure commitment from line managers and their teams.



Work through today’s limitations to bring crucial activities into line with your ambition, for visible, near-term results

Set Priorities

Once business purpose is clarified, and misalignments between practice and purpose captured through employee surveys (see Orientation phase), we help senior executives and line managers agree what high-level shifts will be in the interests of employees, customers and shareholders.

Form Expert Streams

We now set up ‘expert streams’ to tackle specific questions such as process and policy, communication, leadership and rewards. These multi-discipline, multi-level teams are accountable for change.

Agree Strategic Plans

Expert streams undertake strategic planning – mapping out the steps to align practice with what the business vision demands. Teams seek ideas from all levels. The approach harnesses organisational knowledge, encourages ownership and accelerates realignment.

Deliver First Changes

Expert streams – in short order – lead valuable improvements to how day-to-day work is done. These enhancements build credibility and make ‘the organisation’ easier to work with – business outcomes improve as teams unlock their potential. Enthusiasm for change rises.



Align culture – leadership, people, systems and resources – with business purpose, for enduring excellence

Evaluate Direction

Through the experience of the Adjustment phase, we explore how well new approaches are being adopted. Managers revise their strategic plans and approach. The organisation identifies and develops ‘champions’ of new ways of working – a force for culture change.

Make Culture Tangible

Expert streams agree, plan and set out more fully what a culture of alignment means for people – leadership and conduct standards – and systems – technology, processes, knowledge and how money is invested.

Embed Alignment

Managers and teams start making tangible changes that with time will mould the culture of the organisation, making aligned practice, operational excellence and strong business performance a more sustainable norm.

Develop People

When cultures shift, people must learn to be effective in the new environment. Executive coaching, Individual mentoring and team facilitation support everyone to explore how they might fit in with the new culture of alignment.

Limit Future Risks

When headway has been made with the new culture, expert streams learn how to check for emerging risks to alignment. We introduce simple processes to help people flag up and act on misalignment concerns so that problems might be contained.

Where to start?

Change is complex and it is hard to know where to begin. Our diagnostics help you explore your most pressing needs. Take a look at Alignment Risk-Check as a simple, cost-effective way to get the ball rolling.