Services

Aligning Day-to-Day Work with Business Purpose

Purpose

We help senior leaders to clarify and set out a competitive purpose for their organisation. This states why the firm exists and the value the business brings to diverse stakeholders.

What we do to clarify purpose

We work with board members and senior executives, either as a team or individually, to set out a relevant business purpose.

Our impartial role allows us to use interviews and surveys to gather insights from team members, customers, shareholders and other stakeholders.

We then help the leadership team develop a communication plan to secure buy-in for shifts in strategic direction and evolution of company culture.

Alignment

When it comes to execution, our role is to work alongside teams to align day-to-day work practice (leadership and people, systems and resources) with an agreed purpose.

What we do to align work

To make it easier for people to move toward the purpose, we support senior managers and their teams to align day-to-day work with the needs of colleagues, customers, shareholders and wider society.

Again, we use diagnostics (surveys and interviews) to discover how leadership and people’s action, as well as systems and resources, are out of step with the firm’s strategy.

We then support operations enhancements and culture change to allow the organisation to do what it says it will do.

Purpose

We help senior leaders to clarify and set out a competitive purpose for their organisation. This states why the firm exists and the value the business brings to diverse stakeholders.

What we do to clarify purpose

We work with board members and senior executives, either as a team or individually, to set out a relevant business purpose.

Our impartial role allows us to use interviews and surveys to gather insights from team members, customers, shareholders and other stakeholders.

We then help the leadership team develop a communication plan to secure buy-in for shifts in strategic direction and evolution of company culture.

Alignment

When it comes to execution, our role is to work alongside teams to align day-to-day work practice (leadership and people, systems and resources) with an agreed purpose.

What we do to align work

To make it easier for people to move toward the purpose, we support senior managers and their teams to align day-to-day work with the needs of colleagues, customers, shareholders and wider society.

Again, we use diagnostics (surveys and interviews) to discover how leadership and people’s action, as well as systems and resources, are out of step with the firm’s strategy.

We then support operations enhancements and culture change to allow the organisation to do what it says it will do.

Purpose Health-Check

Keen to find out how relevant your business is? Our Purpose Health-Check shows how much value you bring to the people who matter. This simple, tightly defined project yields insights senior management can act upon.

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How What We Do Brings Value

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Share the Burden

As a trusted advisor for senior executives, explore ideas and ease the burden of engaging with tough new demands.

Ask Hard Questions

Identify stakeholder demands for purpose, examine alignment risks, challenge executives on culture and practice.

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Advise on Direction

Advise on purpose and clarity, alignment and performance – so you might guide your people to what matters.

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Facilitate Consensus

Enable board and executive to agree on complex questions – to aid decision-making, buy-in and cooperation.

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Design Initiatives

Structure and facilitate the work on purpose and alignment – we take care of the ‘how’ of change so you have time for the ‘what’.

Bring Clarity

Cut through office politics, disentangle complex practices and talk in plain English – so everyone can be involved.

Ensure Momentum

Challenge your teams to keep engaged and moving, support people to solve problems, advise on strong solutions.

Help People Grow

Mentor individuals and coach teams to adopt fresh thinking and new practices – and so find their place in the purpose-led culture.

Curious to learn more?

Read insights from our blog on the value of business purpose to today’s organisations, and how to align day-to-day work with a meaningful and inspiring ambition.