Business must embrace a purpose beyond shareholder value. In practice, five essential qualities will help every company do good things for the people it touches.
Commonplace values such as integrity, service and innovation show mediocre ambitions. Aspire to a grand purpose? Champion values that are colourful, bold and unique.
Cooperation, the first problem for every CEO. Where the red tape of bureaucracy fails, culture is a powerful way to engage people and align work with your business purpose.
The world’s expectations of business are changing. To thrive, companies need better, up-to-date answers to the fundamental questions of why they exist, and for whom.
Our preoccupation with leadership harms employee engagement and business outcomes. Recognise leadership for its capacity to steer, but not drive, the organisation.